Data Analytics and Business Intelligence

Course Overview & Objectives

Small businesses often have data (sales, inventory, customers) but struggle to turn it into useful insights. This course shows how two free AI-powered tools — ChatGPT and Datawrapper — can help SMEs analyse datasets and visualise results without needing technical expertise.

Learners will use a fictional café sales dataset to:

  • Summarise data trends in plain English with ChatGPT.
  • Generate charts automatically with Datawrapper.
  • Answer a key business question: “Which product category grew fastest in Q4, and what’s the overall sales trend?”

Learning outcomes

By the end of this module, learners will be able to:

  • Paste datasets into ChatGPT to generate automated insights.
  • Upload a dataset into Datawrapper and let AI suggest chart designs.
  • Interpret AI-driven visualisations to answer a real business question.
  • Evaluate whether AI’s outputs make sense and adjust if needed.

Tools Introduced

Step-by-Step Activities

Dataset for Practice

Download the sample cafe sales dataset:https://drive.google.com/file/d/1xKxQwesTaGBYNXbdKHkbF0fHKlZZsXA6/view?usp=drive_link

Scenario

You are the analyst for a small café. Your manager asks:
“Which product category grew fastest in Q4, and what’s the overall sales trend across the year?”

You’ll use AI to answer this question in two ways: a text-based summary (ChatGPT) and a visual chart (Datawrapper).

Step-by-Step Activities

Activity 1 – Analyse the dataset with ChatGPT

  1. Open the dataset in Excel or any text editor so you can see the table.
  2. Copy the entire dataset (headers + rows).
  3. Go to ChatGPT Free → start a new chat.
  4. Paste the dataset into the chat, and use this prompt:

    “Here is a small sales dataset. Summarise the trends by product category. Which product grew fastest from Q3 to Q4, and what’s the overall yearly sales trend? Please include % changes where relevant.”

     

  5. Read ChatGPT’s summary and check if it makes sense against the numbers in the table.

     

Expected outcome: A plain-English breakdown of sales growth, e.g., “Coffee sales grew the fastest in Q4 (+14% from Q3). Overall sales increased steadily across the year.”

Activity 2 – Create a chart with Datawrapper

  1. Go to Datawrapper.
  2. Click Start creating, and sign up for a free account.
  3. On the dashboard, click New Chart.
  4. On the next page, click Upload data → select the CSV you downloaded earlier.

     

    • You should see your data table appear on screen.

       

  5. Click Proceed.
  6. Datawrapper will suggest chart types automatically. The chart options should look like this:

 Choose Line chart or Column chart to show sales by quarter.

  1. On the left, assign:
    • X-Axis: Quarter
    • Y-Axis: Sales (€)
    • Series/Group: Product Category

       

  2. Click Proceed → Datawrapper will generate the chart.
  3. Use the AI suggestions to refine (e.g., add title “Café Sales by Category, 2024”).
  4. Click Publish & Embed → choose Export as PNG.

     

Activity 3 – Compare and Reflect

  1. Compare the ChatGPT text summary with the Datawrapper chart.
  2. Do they tell the same story?

     

    • If ChatGPT said Coffee grew fastest, does the chart confirm it?
    • Are the % growth claims visible in the trend lines?
  3. Write down one insight you trust most and one limitation you noticed in the AI outputs.

Assessment

Reflection:

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. [Project number: 2024-1-AT01-KA220-VET-000245796]

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