{"id":803,"date":"2026-06-25T15:57:57","date_gmt":"2026-06-25T15:57:57","guid":{"rendered":"https:\/\/b4btrainingpackage.eu\/?page_id=803"},"modified":"2026-06-25T16:04:59","modified_gmt":"2026-06-25T16:04:59","slug":"artificial-intelligence-for-e-commerce-and-retail","status":"publish","type":"page","link":"https:\/\/b4btrainingpackage.eu\/fr\/artificial-intelligence-for-e-commerce-and-retail\/","title":{"rendered":"Intelligence Artificielle pour le E-commerce et le Commerce de D\u00e9tail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"803\" class=\"elementor elementor-803\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d820873 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d820873\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-519e5a3\" data-id=\"519e5a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f10cf60 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"f10cf60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7b98d44\" data-id=\"7b98d44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-03535b2\" data-id=\"03535b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb3b90 elementor-widget elementor-widget-image\" data-id=\"4eb3b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/b4btrainingpackage.eu\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-1024x372.png\" class=\"attachment-large size-large wp-image-16\" alt=\"\" srcset=\"https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-1024x372.png 1024w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-300x109.png 300w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-768x279.png 768w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-1536x557.png 1536w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-2048x743.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1229b1b\" data-id=\"1229b1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68fb8a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"68fb8a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e260cd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7e260cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8dbebb\" data-id=\"a8dbebb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebf5c6 wpr-main-menu-align-center wpr-main-menu-align--tabletleft wpr-main-menu-align--mobileleft wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-mobile wpr-mobile-menu-full-width wpr-mobile-menu-item-align-center wpr-mobile-toggle-v1 wpr-sub-divider-yes wpr-mobile-divider-yes elementor-widget elementor-widget-wpr-nav-menu\" data-id=\"5ebf5c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-nav-menu.default\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\" data-consider-header=\"yes\" data-scroll-speed=\"10\"><ul id=\"menu-1-5ebf5c6\" class=\"wpr-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-190\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"https:\/\/b4btrainingpackage.eu\/fr\/modules\/\" class=\"wpr-menu-item wpr-pointer-item\">Modules<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-191\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-1-ai-essentials-for-smes-ai-basics-trends\/\" class=\"wpr-sub-menu-item menu-link\">Module 1 &#8211; AI Essentials for SMEs (AI Basics &#038; Trends)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-231\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-2-ai-applications-in-business\/\" class=\"wpr-sub-menu-item menu-link\">Module 2 &#8211; AI Applications in Business<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-320\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-3-skills-for-ai-implementation\/\" class=\"wpr-sub-menu-item menu-link\">Module 3 &#8211; Skills for AI Implementation<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-451\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-4-future-skill-requirements-and-training\/\" class=\"wpr-sub-menu-item menu-link\">Module 4 &#8211; Future Skill Requirements and Training<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-450\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-5-ethical-ai-for-business\/\" class=\"wpr-sub-menu-item menu-link\">Module 5 &#8211; Ethical AI for Business<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-449\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-6-leadership-innovation-culture\/\" class=\"wpr-sub-menu-item menu-link\">Module 6 &#8211; Leadership &#038; Innovation Culture<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-606\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-7-cybersecurity-for-smes\/\" class=\"wpr-sub-menu-item menu-link\">Module 7 &#8211; Cybersecurity for SMEs<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-879\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"https:\/\/b4btrainingpackage.eu\/fr\/short-courses\/\" class=\"wpr-menu-item wpr-pointer-item\">Short Courses<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-877\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/customer-relationship-management-crm\/\" class=\"wpr-sub-menu-item menu-link\">Customer Relationship Management (CRM)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-876\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/ai-for-marketing\/\" class=\"wpr-sub-menu-item menu-link\">AI for Marketing<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-878\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/sales\/\" class=\"wpr-sub-menu-item menu-link\">Sales<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-882\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/data-analytics-and-business-intelligence\/\" class=\"wpr-sub-menu-item menu-link\">Data Analytics and Business Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-881\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/customer-support-engagement\/\" class=\"wpr-sub-menu-item menu-link\">Customer Support &#038; Engagement<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-880\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/artificial-intelligence-for-e-commerce-and-retail\/\" class=\"wpr-sub-menu-item menu-link\">Artificial Intelligence for E-commerce and Retail<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-885\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/supply-chain-operations\/\" class=\"wpr-sub-menu-item menu-link\">Supply Chain &#038; Operations<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-883\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/artificial-intelligence-for-human-resources-2\/\" class=\"wpr-sub-menu-item menu-link\">Artificial Intelligence for Human Resources<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-884\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/cybersecurity\/\" class=\"wpr-sub-menu-item menu-link\">Cybersecurity<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><ul id=\"mobile-menu-2-5ebf5c6\" class=\"wpr-mobile-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-190\"><a aria-expanded=\"false\" href=\"https:\/\/b4btrainingpackage.eu\/fr\/modules\/\" class=\"wpr-mobile-menu-item menu-link\">Modules<span role=\"button\" class=\"dropdown-menu-toggle ast-header-navigation-arrow\" tabindex=\"0\" aria-expanded=\"false\" aria-label=\"Permutateur de Menu\" aria-haspopup=\"true\"><\/span><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-191\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-1-ai-essentials-for-smes-ai-basics-trends\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 1 &#8211; AI Essentials for SMEs (AI Basics &#038; Trends)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-231\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-2-ai-applications-in-business\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 2 &#8211; AI Applications in Business<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-320\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-3-skills-for-ai-implementation\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 3 &#8211; Skills for AI Implementation<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-451\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-4-future-skill-requirements-and-training\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 4 &#8211; Future Skill Requirements and Training<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-450\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-5-ethical-ai-for-business\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 5 &#8211; Ethical AI for Business<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-449\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-6-leadership-innovation-culture\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 6 &#8211; Leadership &#038; Innovation Culture<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-606\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/module-7-cybersecurity-for-smes\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 7 &#8211; Cybersecurity for SMEs<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-879\"><a aria-expanded=\"false\" href=\"https:\/\/b4btrainingpackage.eu\/fr\/short-courses\/\" class=\"wpr-mobile-menu-item menu-link\">Short Courses<span role=\"button\" class=\"dropdown-menu-toggle ast-header-navigation-arrow\" tabindex=\"0\" aria-expanded=\"false\" aria-label=\"Permutateur de Menu\" aria-haspopup=\"true\"><\/span><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-877\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/customer-relationship-management-crm\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Customer Relationship Management (CRM)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-876\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/ai-for-marketing\/\" class=\"wpr-mobile-sub-menu-item menu-link\">AI for Marketing<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-878\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/sales\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Sales<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-882\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/data-analytics-and-business-intelligence\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Data Analytics and Business Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-881\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/customer-support-engagement\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Customer Support &#038; Engagement<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-880\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/artificial-intelligence-for-e-commerce-and-retail\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Artificial Intelligence for E-commerce and Retail<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-885\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/supply-chain-operations\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Supply Chain &#038; Operations<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-883\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/artificial-intelligence-for-human-resources-2\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Artificial Intelligence for Human Resources<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-884\"><a href=\"https:\/\/b4btrainingpackage.eu\/fr\/cybersecurity\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Cybersecurity<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca15596 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ca15596\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85a59cb\" data-id=\"85a59cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c009ffc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c009ffc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d2b8ce1\" data-id=\"d2b8ce1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-502ac30 elementor-widget elementor-widget-spacer\" data-id=\"502ac30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-599a69e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"599a69e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c5e8cc\" data-id=\"2c5e8cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b4a7c0 elementor-widget elementor-widget-heading\" data-id=\"9b4a7c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artificial Intelligence for E-commerce and Retail\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d69d1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b2d69d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#go\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c38c6a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c38c6a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ecfe169\" data-id=\"ecfe169\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3ba427d\" data-id=\"3ba427d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e52ad8d\" data-id=\"e52ad8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e415224 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"e415224\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0239dd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c0239dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9129140 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"9129140\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d81f00b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d81f00b\" data-element_type=\"section\" data-e-type=\"section\" id=\"go\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3b3e6e\" data-id=\"b3b3e6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e752ad2 elementor-widget elementor-widget-spacer\" data-id=\"e752ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-283adaf elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"283adaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8c1f54c\" data-id=\"8c1f54c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7179ce elementor-widget elementor-widget-heading\" data-id=\"b7179ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Course Overview &amp; Objectives \n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3abcb98\" data-id=\"3abcb98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d3c026 elementor-widget elementor-widget-text-editor\" data-id=\"0d3c026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Artificial intelligence (AI) is revolutionising the world of e-commerce and retail, transforming both the online shopping experience and physical store management. Through simple but powerful tools, even a small business can improve customer relationships, streamline inventory management, and reduce operating costs.<\/span><\/p><p><span style=\"font-weight: 400;\">AI is not an abstract concept: it is software capable of analysing data and proposing concrete solutions. Some practical examples:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalisation: <\/b><span style=\"font-weight: 400;\">suggests relevant products by analysing user history and behaviour.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer service: <\/b><span style=\"font-weight: 400;\">intelligent chatbots respond automatically 24\/7, increasing satisfaction.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Operational management: <\/b><span style=\"font-weight: 400;\">predictive algorithms estimate demand and optimise inventory.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing: <\/b><span style=\"font-weight: 400;\">generates text for products, social media posts, and targeted campaigns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Logistics and sustainability: <\/b><span style=\"font-weight: 400;\">optimises the supply chain and reduces waste.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cecab02 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"cecab02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b25db1\" data-id=\"2b25db1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d75e8c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7d75e8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67d77fa\" data-id=\"67d77fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-922d3b8 elementor-widget elementor-widget-heading\" data-id=\"922d3b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learning outcomes\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9af3f elementor-widget elementor-widget-text-editor\" data-id=\"4d9af3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the end of the course, participants will be able to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the main applications of AI in e-commerce and retail.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use practical tools to create content and analyse customer feedback.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assess how to integrate AI solutions into their business context.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e61c70 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e61c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea19e1 elementor-widget elementor-widget-spacer\" data-id=\"6ea19e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b66cb elementor-widget elementor-widget-heading\" data-id=\"27b66cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tools Introduced \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e66bbc elementor-widget elementor-widget-text-editor\" data-id=\"1e66bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><b>In this course, we will explore some concrete and intuitive AI tools designed to help businesses of all sizes improve their operations<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-304d265 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"304d265\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d665d99\" data-id=\"d665d99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d69049 elementor-widget elementor-widget-heading\" data-id=\"3d69049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chat.openai.com\/\">ChatGPT<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b7c38 elementor-widget elementor-widget-text-editor\" data-id=\"62b7c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ChatGPT is a virtual assistant that intelligently generates text. It can create product descriptions, emails, social media posts, or answer frequently asked questions. For SMEs, this means being able to produce marketing content quickly and consistently. For example, you can ask ChatGPT to write a description of a new model of sneakers and immediately get an engaging, personalized text.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97f1169 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"97f1169\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-186b526\" data-id=\"186b526\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49e7d6b elementor-widget elementor-widget-heading\" data-id=\"49e7d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/claude.ai\">Claude AI<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb8db3 elementor-widget elementor-widget-text-editor\" data-id=\"4eb8db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Claude AI is a versatile writing assistant ideal for personalised marketing. It helps you create emails, social media posts, and promotional messages tailored to your target audience. You provide short inputs\u2014such as who the campaign is for, what you\u2019re promoting, and the tone you want\u2014and Claude generates polished, ready-to-use text. You can then refine, shorten, or adjust the style directly within the chatbot. This makes it easy to produce consistent, high-quality marketing content without writing everything from scratch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49f9801 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"49f9801\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2455794\" data-id=\"2455794\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1bbf4b elementor-widget elementor-widget-heading\" data-id=\"b1bbf4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jasper.ai\">Jasper AI<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce6dbf elementor-widget elementor-widget-text-editor\" data-id=\"8ce6dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Jasper AI is designed for personalized marketing. It helps you create emails, social media posts, and advertisements tailored to your target audience. Enter information about your target audience and products, and Jasper generates ready-to-use text that you can then adapt to the desired tone or style. This allows you to create effective marketing campaigns without having to write each message manually.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b18057 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3b18057\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-caa9437\" data-id=\"caa9437\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ca5e1 elementor-widget elementor-widget-spacer\" data-id=\"d3ca5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b9d65 elementor-widget elementor-widget-heading\" data-id=\"b5b9d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step-by-Step Activities\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce3f5f elementor-widget elementor-widget-text-editor\" data-id=\"0ce3f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>Scenario 1: Create a product description<\/b><\/h3><p>\u00a0<\/p><p><b>Context:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You work for a company that sells sneakers online. You are asked to update the catalog with new, more persuasive descriptions.<\/span><\/p><p><b>Task:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Write a clear and engaging description for a new model of lightweight, comfortable shoes.<\/span><\/p><p><b>Tool: <\/b><a href=\"https:\/\/chat.openai.com\"><span style=\"font-weight: 400;\">ChatGPT<\/span><\/a><\/p><p><b>How to proceed:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to ChatGPT.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter your detailed request.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review the text and request changes if necessary.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copy the final description and publish it.<\/span><\/li><\/ol><p><b>Result:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Professional description ready to use, saving time and maintaining consistency in style.<\/span><\/p><p>\u00a0<\/p><h3><b>Scenario 2: Analysing customer reviews<\/b><\/h3><p>\u00a0<\/p><p><b>Context:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You are the customer experience manager for an online cosmetics store. You need to quickly understand which products are performing well and which ones have issues.<\/span><\/p><p><b>Task:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Identify sentiment and recurring themes in reviews.<\/span><\/p><p><b>Tool:<\/b> <b>Claude AI (https:\/\/claude.ai)<\/b><\/p><p><b> How to proceed:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Register and choose the free plan.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paste the following reviews:<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">\u00a0<\/span><i><span style=\"font-weight: 400;\">Review 1<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cThe candle looks great but the scent is way too strong. Gave me a headache after 20 minutes.\u201d<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Review 2<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cDelivery was much faster than expected. Packaging was beautiful. I\u2019ll definitely order again.\u201d<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u00a0Review 3<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cThe mug is gorgeous but the handle feels loose. Not sure how long it will last.\u201d<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u00a0Review 4<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cCustomer service replied within minutes and solved my issue immediately. Really impressed.\u201d<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u00a0Review 5<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cI\u2019ve bought from this shop three times now. Quality is consistent and the colours never fade.\u201d<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u00a0Review 6<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cThe website was very confusing. I couldn\u2019t find the size information anywhere.\u201d<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u00a0Review 7<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cThe textile placemats are stunning, but one arrived with a stain. Replacement process was slow.\u201d<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u00a0Review 8<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cAbsolutely love these products! The craftsmanship is amazing and the designs feel unique.\u201d<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u00a0Review 9<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cI expected the candle to last longer. Burned out in less than two hours. Not worth the price.\u201d<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u00a0Review 10<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cThe ceramic bowl arrived broken, but the team sent a new one right away. Accidents happen \u2014 happy with the resolution.\u201d<\/span><\/i><\/p><ol start=\"3\"><li><span style=\"font-weight: 400;\"> Use the following prompt:<\/span><\/li><\/ol><p><b>Prompt to Claude:<\/b><\/p><p><span style=\"font-weight: 400;\">\u201cAnalyse these 10 customer reviews.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the top 3 positive themes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the top 3 negative themes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Classify each review as positive, negative, or mixed<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suggest two immediate actions the business should take to improve customer experience.\u201d<\/span><\/li><\/ul><ol start=\"4\"><li><span style=\"font-weight: 400;\"> Review Claude\u2019s output and compare it with your own interpretation.<\/span><\/li><\/ol><p><b>Result:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Clear overview of customer opinions, ready to guide targeted interventions.<\/span><\/p><p>\u00a0<\/p><h3><b>Scenario 3: Create personalized marketing campaigns\u00a0<\/b><\/h3><p>\u00a0<\/p><p><b>Context:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You work for a company that sells household products. You need to send a personalised newsletter to customers who have purchased bathroom items.<\/span><\/p><p><b>Task:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Create personalised texts for targeted email marketing and social media posts.<\/span><\/p><p><b>Tool: Jasper AI <\/b><span style=\"font-weight: 400;\">(<\/span><b> (<\/b><a href=\"https:\/\/www.jasper.ai\"><b>https:\/\/www.jasper.ai<\/b><\/a><b>)<\/b><\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><b>How to proceed:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign up for Jasper AI (free trial available).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the dashboard, choose a template such as <\/span><b>\u201cEmail Campaign\u201d, \u201cSocial Media Post\u201d, or \u201cMarketing Copy.\u201d<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copy and paste the following information into Jasper:<\/span><\/li><\/ol><p><i><span style=\"font-weight: 400;\">Business: Handmade eco-friendly lifestyle products<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Product: EcoGlow Handmade Soy Candle<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Target Audience:<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Women 25\u201345, urban, eco-conscious, online shoppers, interested in home d\u00e9cor and sustainability.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Tone: Warm, friendly, inspiring<\/span><\/i><\/p><p><br \/><br \/><\/p><p><b>Prompt 1 \u2014 Promotional Email (copy\/paste)<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWrite a warm, personalised promotional email for the EcoGlow Handmade Soy Candle.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the target audience profile above.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight sustainability, aesthetics, and the cosy atmosphere it creates.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it friendly and under 150 words.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a gentle call-to-action but no discounts.\u201d<\/span><\/li><\/ul><p><b>Prompt 2 \u2014 Instagram Post<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWrite a short, upbeat Instagram caption promoting the EcoGlow Handmade Soy Candle for eco-conscious women 25\u201345.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emphasise the natural ingredients, reusable jar, and cosy vibes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add 5 relevant hashtags.\u201d<\/span><\/li><\/ul><p><b>Prompt 3 \u2014 Call to Action<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWrite three variations of a simple, gentle call-to-action for an eco-friendly candle product.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tone: warm and stylish.\u201d<\/span><\/li><\/ul><p><b>Result<\/b><\/p><p><span style=\"font-weight: 400;\">Learners will receive complete, ready-to-use personalised marketing content in minutes, showing how AI speeds up campaign creation and improves message targeting.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1efaa79 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1efaa79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;pyramids&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M761.9,44.1L643.1,27.2L333.8,98L0,3.8V0l1000,0v3.9\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2484ed1\" data-id=\"2484ed1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b19487c elementor-widget elementor-widget-spacer\" data-id=\"b19487c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdb839 elementor-widget elementor-widget-heading\" data-id=\"bfdb839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Assessment\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b852c5 elementor-widget elementor-widget-shortcode\" data-id=\"6b852c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"h5p-content\" data-content-id=\"16\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf0636 elementor-widget elementor-widget-spacer\" data-id=\"cdf0636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98e9e0e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"98e9e0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-463c770\" data-id=\"463c770\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c3ff7db elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c3ff7db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b242678\" data-id=\"b242678\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed6b31c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed6b31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f257ed5 elementor-widget elementor-widget-spacer\" data-id=\"f257ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a553f3f elementor-widget elementor-widget-spacer\" data-id=\"a553f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0189c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"f0189c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce07620\" data-id=\"ce07620\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fbee2d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"fbee2d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e447476\" data-id=\"e447476\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-927b958 elementor-widget elementor-widget-image\" data-id=\"927b958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"228\" src=\"https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-1024x228.png\" class=\"attachment-large size-large wp-image-18\" alt=\"\" srcset=\"https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-1024x228.png 1024w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-300x67.png 300w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-768x171.png 768w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-1536x343.png 1536w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-2048x457.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f503f4a\" data-id=\"f503f4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-715bb76 elementor-widget elementor-widget-text-editor\" data-id=\"715bb76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"wixui-rich-text__text\">Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.\u00a0<\/span><span class=\"wixui-rich-text__text\">[Project number: 2024-1-AT01-KA220-VET-000245796]<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Modules Module 1 &#8211; AI Essentials for SMEs (AI Basics &#038; Trends) Module 2 &#8211; AI Applications in Business Module 3 &#8211; Skills for AI Implementation Module 4 &#8211; Future Skill Requirements and Training Module 5 &#8211; Ethical AI for Business Module 6 &#8211; Leadership &#038; Innovation Culture Module 7 &#8211; Cybersecurity for SMEs Modules Module 1 &#8211; AI Essentials for SMEs (AI Basics &#038; Trends) Module 2 &#8211; AI Applications in Business Module 3 &#8211; Skills for AI Implementation Module 4 &#8211; Future Skill Requirements and Training Module 5 &#8211; Ethical AI for Business Module 6 &#8211; Leadership &#038; Innovation Culture Module 7 &#8211; Cybersecurity for SMEs Artificial Intelligence for E-commerce and Retail Start Course Overview &amp; Objectives Artificial intelligence (AI) is revolutionising the world of e-commerce and retail, transforming both the online shopping experience and physical store management. Through simple but powerful tools, even a small business can improve customer relationships, streamline inventory management, and reduce operating costs. AI is not an abstract concept: it is software capable of analysing data and proposing concrete solutions. Some practical examples: Personalisation: suggests relevant products by analysing user history and behaviour. Customer service: intelligent chatbots respond automatically 24\/7, increasing satisfaction. Operational management: predictive algorithms estimate demand and optimise inventory. Marketing: generates text for products, social media posts, and targeted campaigns. Logistics and sustainability: optimises the supply chain and reduces waste. Learning outcomes At the end of the course, participants will be able to: Understand the main applications of AI in e-commerce and retail. Use practical tools to create content and analyse customer feedback. Assess how to integrate AI solutions into their business context. Tools Introduced In this course, we will explore some concrete and intuitive AI tools designed to help businesses of all sizes improve their operations. ChatGPT ChatGPT is a virtual assistant that intelligently generates text. It can create product descriptions, emails, social media posts, or answer frequently asked questions. For SMEs, this means being able to produce marketing content quickly and consistently. For example, you can ask ChatGPT to write a description of a new model of sneakers and immediately get an engaging, personalized text. Claude AI Claude AI is a versatile writing assistant ideal for personalised marketing. It helps you create emails, social media posts, and promotional messages tailored to your target audience. You provide short inputs\u2014such as who the campaign is for, what you\u2019re promoting, and the tone you want\u2014and Claude generates polished, ready-to-use text. You can then refine, shorten, or adjust the style directly within the chatbot. This makes it easy to produce consistent, high-quality marketing content without writing everything from scratch. Jasper AI Jasper AI is designed for personalized marketing. It helps you create emails, social media posts, and advertisements tailored to your target audience. Enter information about your target audience and products, and Jasper generates ready-to-use text that you can then adapt to the desired tone or style. This allows you to create effective marketing campaigns without having to write each message manually. Step-by-Step Activities Scenario 1: Create a product description \u00a0 Context:You work for a company that sells sneakers online. You are asked to update the catalog with new, more persuasive descriptions. Task:Write a clear and engaging description for a new model of lightweight, comfortable shoes. Tool: ChatGPT How to proceed: Log in to ChatGPT. Enter your detailed request. Review the text and request changes if necessary. Copy the final description and publish it. Result:Professional description ready to use, saving time and maintaining consistency in style. \u00a0 Scenario 2: Analysing customer reviews \u00a0 Context:You are the customer experience manager for an online cosmetics store. You need to quickly understand which products are performing well and which ones have issues. Task:Identify sentiment and recurring themes in reviews. Tool: Claude AI (https:\/\/claude.ai) How to proceed: Register and choose the free plan. Paste the following reviews: \u00a0Review 1 \u201cThe candle looks great but the scent is way too strong. Gave me a headache after 20 minutes.\u201d Review 2 \u201cDelivery was much faster than expected. Packaging was beautiful. I\u2019ll definitely order again.\u201d \u00a0Review 3 \u201cThe mug is gorgeous but the handle feels loose. Not sure how long it will last.\u201d \u00a0Review 4 \u201cCustomer service replied within minutes and solved my issue immediately. Really impressed.\u201d \u00a0Review 5 \u201cI\u2019ve bought from this shop three times now. Quality is consistent and the colours never fade.\u201d \u00a0Review 6 \u201cThe website was very confusing. I couldn\u2019t find the size information anywhere.\u201d \u00a0Review 7 \u201cThe textile placemats are stunning, but one arrived with a stain. Replacement process was slow.\u201d \u00a0Review 8 \u201cAbsolutely love these products! The craftsmanship is amazing and the designs feel unique.\u201d \u00a0Review 9 \u201cI expected the candle to last longer. Burned out in less than two hours. Not worth the price.\u201d \u00a0Review 10 \u201cThe ceramic bowl arrived broken, but the team sent a new one right away. Accidents happen \u2014 happy with the resolution.\u201d Use the following prompt: Prompt to Claude: \u201cAnalyse these 10 customer reviews. Identify the top 3 positive themes Identify the top 3 negative themes Classify each review as positive, negative, or mixed Suggest two immediate actions the business should take to improve customer experience.\u201d Review Claude\u2019s output and compare it with your own interpretation. Result:Clear overview of customer opinions, ready to guide targeted interventions. \u00a0 Scenario 3: Create personalized marketing campaigns\u00a0 \u00a0 Context:You work for a company that sells household products. You need to send a personalised newsletter to customers who have purchased bathroom items. Task:Create personalised texts for targeted email marketing and social media posts. Tool: Jasper AI ( (https:\/\/www.jasper.ai) How to proceed: Sign up for Jasper AI (free trial available). In the dashboard, choose a template such as \u201cEmail Campaign\u201d, \u201cSocial Media Post\u201d, or \u201cMarketing Copy.\u201d Copy and paste the following information into Jasper: Business: Handmade eco-friendly lifestyle products Product: EcoGlow Handmade Soy Candle Target Audience: Women 25\u201345, urban, eco-conscious, online shoppers, interested in home d\u00e9cor and sustainability. Tone: Warm, friendly, inspiring Prompt 1 \u2014 Promotional Email (copy\/paste) \u201cWrite a warm, personalised promotional<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-803","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/b4btrainingpackage.eu\/fr\/wp-json\/wp\/v2\/pages\/803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b4btrainingpackage.eu\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b4btrainingpackage.eu\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b4btrainingpackage.eu\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b4btrainingpackage.eu\/fr\/wp-json\/wp\/v2\/comments?post=803"}],"version-history":[{"count":7,"href":"https:\/\/b4btrainingpackage.eu\/fr\/wp-json\/wp\/v2\/pages\/803\/revisions"}],"predecessor-version":[{"id":810,"href":"https:\/\/b4btrainingpackage.eu\/fr\/wp-json\/wp\/v2\/pages\/803\/revisions\/810"}],"wp:attachment":[{"href":"https:\/\/b4btrainingpackage.eu\/fr\/wp-json\/wp\/v2\/media?parent=803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}