{"id":735,"date":"2026-06-24T16:17:42","date_gmt":"2026-06-24T16:17:42","guid":{"rendered":"https:\/\/b4btrainingpackage.eu\/?page_id=735"},"modified":"2026-09-09T14:14:15","modified_gmt":"2026-09-09T14:14:15","slug":"data-analytics-and-business-intelligence","status":"publish","type":"page","link":"https:\/\/b4btrainingpackage.eu\/es\/data-analytics-and-business-intelligence\/","title":{"rendered":"An\u00e1lisis de Datos e Inteligencia de Negocios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"735\" class=\"elementor elementor-735\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d820873 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d820873\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-519e5a3\" data-id=\"519e5a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f10cf60 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"f10cf60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7b98d44\" data-id=\"7b98d44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-03535b2\" data-id=\"03535b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb3b90 elementor-widget elementor-widget-image\" data-id=\"4eb3b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/b4btrainingpackage.eu\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-1024x372.png\" class=\"attachment-large size-large wp-image-16\" alt=\"\" srcset=\"https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-1024x372.png 1024w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-300x109.png 300w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-768x279.png 768w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-1536x557.png 1536w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/Logo-B4B_full-5-copy-2048x743.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1229b1b\" data-id=\"1229b1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68fb8a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"68fb8a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e260cd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7e260cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8dbebb\" data-id=\"a8dbebb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebf5c6 wpr-main-menu-align-center wpr-main-menu-align--tabletleft wpr-main-menu-align--mobileleft wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-mobile wpr-mobile-menu-full-width wpr-mobile-menu-item-align-center wpr-mobile-toggle-v1 wpr-sub-divider-yes wpr-mobile-divider-yes elementor-widget elementor-widget-wpr-nav-menu\" data-id=\"5ebf5c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-nav-menu.default\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\" data-consider-header=\"yes\" data-scroll-speed=\"10\"><ul id=\"menu-1-5ebf5c6\" class=\"wpr-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-190\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"https:\/\/b4btrainingpackage.eu\/es\/modules\/\" class=\"wpr-menu-item wpr-pointer-item\">Modules<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-191\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-1-ai-essentials-for-smes-ai-basics-trends\/\" class=\"wpr-sub-menu-item menu-link\">Module 1 &#8211; AI Essentials for SMEs (AI Basics &#038; Trends)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-231\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-2-ai-applications-in-business\/\" class=\"wpr-sub-menu-item menu-link\">Module 2 &#8211; AI Applications in Business<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-320\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-3-skills-for-ai-implementation\/\" class=\"wpr-sub-menu-item menu-link\">Module 3 &#8211; Skills for AI Implementation<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-451\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-4-future-skill-requirements-and-training\/\" class=\"wpr-sub-menu-item menu-link\">Module 4 &#8211; Future Skill Requirements and Training<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-450\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-5-ethical-ai-for-business\/\" class=\"wpr-sub-menu-item menu-link\">Module 5 &#8211; Ethical AI for Business<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-449\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-6-leadership-innovation-culture\/\" class=\"wpr-sub-menu-item menu-link\">Module 6 &#8211; Leadership &#038; Innovation Culture<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-606\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-7-cybersecurity-for-smes\/\" class=\"wpr-sub-menu-item menu-link\">Module 7 &#8211; Cybersecurity for SMEs<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-879\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"https:\/\/b4btrainingpackage.eu\/es\/short-courses\/\" class=\"wpr-menu-item wpr-pointer-item\">Short Courses<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-877\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/customer-relationship-management-crm\/\" class=\"wpr-sub-menu-item menu-link\">Customer Relationship Management (CRM)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-876\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/ai-for-marketing\/\" class=\"wpr-sub-menu-item menu-link\">AI for Marketing<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-878\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/sales\/\" class=\"wpr-sub-menu-item menu-link\">Sales<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-882\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/data-analytics-and-business-intelligence\/\" class=\"wpr-sub-menu-item menu-link\">Data Analytics and Business Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-881\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/customer-support-engagement\/\" class=\"wpr-sub-menu-item menu-link\">Customer Support &#038; Engagement<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-880\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/artificial-intelligence-for-e-commerce-and-retail\/\" class=\"wpr-sub-menu-item menu-link\">Artificial Intelligence for E-commerce and Retail<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-885\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/supply-chain-operations\/\" class=\"wpr-sub-menu-item menu-link\">Supply Chain &#038; Operations<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-883\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/artificial-intelligence-for-human-resources-2\/\" class=\"wpr-sub-menu-item menu-link\">Artificial Intelligence for Human Resources<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-884\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/cybersecurity\/\" class=\"wpr-sub-menu-item menu-link\">Cybersecurity<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><ul id=\"mobile-menu-2-5ebf5c6\" class=\"wpr-mobile-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-190\"><a aria-expanded=\"false\" href=\"https:\/\/b4btrainingpackage.eu\/es\/modules\/\" class=\"wpr-mobile-menu-item menu-link\">Modules<span role=\"button\" class=\"dropdown-menu-toggle ast-header-navigation-arrow\" tabindex=\"0\" aria-expanded=\"false\" aria-label=\"Alternar men\u00fa\" aria-haspopup=\"true\"><\/span><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-191\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-1-ai-essentials-for-smes-ai-basics-trends\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 1 &#8211; AI Essentials for SMEs (AI Basics &#038; Trends)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-231\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-2-ai-applications-in-business\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 2 &#8211; AI Applications in Business<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-320\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-3-skills-for-ai-implementation\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 3 &#8211; Skills for AI Implementation<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-451\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-4-future-skill-requirements-and-training\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 4 &#8211; Future Skill Requirements and Training<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-450\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-5-ethical-ai-for-business\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 5 &#8211; Ethical AI for Business<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-449\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-6-leadership-innovation-culture\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 6 &#8211; Leadership &#038; Innovation Culture<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-606\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/module-7-cybersecurity-for-smes\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Module 7 &#8211; Cybersecurity for SMEs<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-879\"><a aria-expanded=\"false\" href=\"https:\/\/b4btrainingpackage.eu\/es\/short-courses\/\" class=\"wpr-mobile-menu-item menu-link\">Short Courses<span role=\"button\" class=\"dropdown-menu-toggle ast-header-navigation-arrow\" tabindex=\"0\" aria-expanded=\"false\" aria-label=\"Alternar men\u00fa\" aria-haspopup=\"true\"><\/span><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-877\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/customer-relationship-management-crm\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Customer Relationship Management (CRM)<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-876\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/ai-for-marketing\/\" class=\"wpr-mobile-sub-menu-item menu-link\">AI for Marketing<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-878\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/sales\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Sales<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-882\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/data-analytics-and-business-intelligence\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Data Analytics and Business Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-881\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/customer-support-engagement\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Customer Support &#038; Engagement<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-880\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/artificial-intelligence-for-e-commerce-and-retail\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Artificial Intelligence for E-commerce and Retail<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-885\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/supply-chain-operations\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Supply Chain &#038; Operations<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-883\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/artificial-intelligence-for-human-resources-2\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Artificial Intelligence for Human Resources<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-884\"><a href=\"https:\/\/b4btrainingpackage.eu\/es\/cybersecurity\/\" class=\"wpr-mobile-sub-menu-item menu-link\">Cybersecurity<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca15596 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ca15596\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85a59cb\" data-id=\"85a59cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c009ffc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c009ffc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d2b8ce1\" data-id=\"d2b8ce1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-502ac30 elementor-widget elementor-widget-spacer\" data-id=\"502ac30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-599a69e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"599a69e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c5e8cc\" data-id=\"2c5e8cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b4a7c0 elementor-widget elementor-widget-heading\" data-id=\"9b4a7c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data Analytics and Business Intelligence \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d69d1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b2d69d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#go\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c38c6a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c38c6a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ecfe169\" data-id=\"ecfe169\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3ba427d\" data-id=\"3ba427d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e52ad8d\" data-id=\"e52ad8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e415224 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"e415224\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0239dd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c0239dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9129140 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"9129140\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d81f00b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d81f00b\" data-element_type=\"section\" data-e-type=\"section\" id=\"go\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3b3e6e\" data-id=\"b3b3e6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e752ad2 elementor-widget elementor-widget-spacer\" data-id=\"e752ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-283adaf elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"283adaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8c1f54c\" data-id=\"8c1f54c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7179ce elementor-widget elementor-widget-heading\" data-id=\"b7179ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Course Overview &amp; Objectives \n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3abcb98\" data-id=\"3abcb98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d3c026 elementor-widget elementor-widget-text-editor\" data-id=\"0d3c026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Small businesses often have data (sales, inventory, customers) but struggle to turn it into useful insights. This course shows how <\/span><b>two free AI-powered tools<\/b><span style=\"font-weight: 400;\"> \u2014 ChatGPT and Datawrapper \u2014 can help SMEs analyse datasets and visualise results without needing technical expertise.<\/span><\/p><p><span style=\"font-weight: 400;\">Learners will use a fictional caf\u00e9 sales dataset to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Summarise data trends in plain English with ChatGPT.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate charts automatically with Datawrapper.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answer a key business question: <\/span><i><span style=\"font-weight: 400;\">\u201cWhich product category grew fastest in Q4, and what\u2019s the overall sales trend?\u201d<\/span><\/i><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cecab02 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"cecab02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b25db1\" data-id=\"2b25db1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d75e8c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7d75e8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67d77fa\" data-id=\"67d77fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-922d3b8 elementor-widget elementor-widget-heading\" data-id=\"922d3b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learning outcomes\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9af3f elementor-widget elementor-widget-text-editor\" data-id=\"4d9af3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By the end of this module, learners will be able to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paste datasets into ChatGPT to generate automated insights.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upload a dataset into Datawrapper and let AI suggest chart designs.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interpret AI-driven visualisations to answer a real business question.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluate whether AI\u2019s outputs make sense and adjust if needed.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e61c70 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e61c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea19e1 elementor-widget elementor-widget-spacer\" data-id=\"6ea19e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b66cb elementor-widget elementor-widget-heading\" data-id=\"27b66cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tools Introduced \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b18057 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3b18057\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-caa9437\" data-id=\"caa9437\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d69049 elementor-widget elementor-widget-heading\" data-id=\"3d69049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chat.openai.com\">ChatGPT (Free)<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ef1a003 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ef1a003\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e5b85c0\" data-id=\"e5b85c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05e883d elementor-widget elementor-widget-heading\" data-id=\"05e883d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.datawrapper.de\/\">Datawrapper (Free account required)<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ca5e1 elementor-widget elementor-widget-spacer\" data-id=\"d3ca5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb718d elementor-widget elementor-widget-spacer\" data-id=\"2eb718d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b9d65 elementor-widget elementor-widget-heading\" data-id=\"b5b9d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step-by-Step Activities\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce3f5f elementor-widget elementor-widget-text-editor\" data-id=\"0ce3f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>Dataset for Practice<\/b><\/h3><p><span style=\"font-weight: 400;\">Download the sample cafe sales dataset:<\/span><a href=\"https:\/\/drive.google.com\/file\/d\/1xKxQwesTaGBYNXbdKHkbF0fHKlZZsXA6\/view?usp=drive_link\"><span style=\"font-weight: 400;\">https:\/\/drive.google.com\/file\/d\/1xKxQwesTaGBYNXbdKHkbF0fHKlZZsXA6\/view?usp=drive_link<\/span><\/a><\/p><h4><b>Scenario<\/b><\/h4><p><span style=\"font-weight: 400;\">You are the analyst for a small caf\u00e9. Your manager asks:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u201cWhich product category grew fastest in Q4, and what\u2019s the overall sales trend across the year?\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ll use AI to answer this question in two ways: a text-based summary (ChatGPT) and a visual chart (Datawrapper).<\/span><\/p><h4><b>Step-by-Step Activities<\/b><\/h4><h4><b>Activity 1 \u2013 Analyse the dataset with ChatGPT<\/b><\/h4><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open the dataset in Excel or any text editor so you can see the table.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copy the entire dataset (headers + rows).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to<\/span><a href=\"https:\/\/chat.openai.com\"> <b>ChatGPT Free<\/b><\/a><span style=\"font-weight: 400;\"> \u2192 start a new chat.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paste the dataset into the chat, and use this prompt:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u201cHere is a small sales dataset. Summarise the trends by product category. Which product grew fastest from Q3 to Q4, and what\u2019s the overall yearly sales trend? Please include % changes where relevant.\u201d<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read ChatGPT\u2019s summary and check if it makes sense against the numbers in the table.<\/span><p>\u00a0<\/p><\/li><\/ol><p><b>Expected outcome:<\/b><span style=\"font-weight: 400;\"> A plain-English breakdown of sales growth, e.g., <\/span><i><span style=\"font-weight: 400;\">\u201cCoffee sales grew the fastest in Q4 (+14% from Q3). Overall sales increased steadily across the year.\u201d<\/span><\/i><\/p><h4><b>Activity 2 \u2013 Create a chart with Datawrapper<\/b><\/h4><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Datawrapper.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click Start creating, and sign up for a free account.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the dashboard, click New Chart.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the next page, click Upload data \u2192 select the CSV you downloaded earlier.<\/span><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">You should see your data table appear on screen.<\/span><p>\u00a0<\/p><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click Proceed.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Datawrapper will suggest chart types automatically. The chart options should look like this:<\/span><\/li><\/ol><p><img decoding=\"async\" class=\"alignnone wp-image-741 size-full\" src=\"https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/06\/M4.png\" alt=\"\" width=\"1122\" height=\"1402\" srcset=\"https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/06\/M4.png 1122w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/06\/M4-240x300.png 240w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/06\/M4-819x1024.png 819w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/06\/M4-768x960.png 768w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/06\/M4-10x12.png 10w\" sizes=\"(max-width: 1122px) 100vw, 1122px\" \/><\/p><p><span style=\"font-weight: 400;\">\u00a0Choose Line chart or Column chart to show sales by quarter.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the left, assign:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">X-Axis: Quarter<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Y-Axis: Sales (\u20ac)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Series\/Group: Product Category<\/span><p>\u00a0<\/p><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click Proceed \u2192 Datawrapper will generate the chart.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the AI suggestions to refine (e.g., add title \u201cCaf\u00e9 Sales by Category, 2024\u201d).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click Publish &amp; Embed \u2192 choose Export as PNG.<\/span><p>\u00a0<\/p><\/li><\/ol><h4><b>Activity 3 \u2013 Compare and Reflect<\/b><\/h4><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare the ChatGPT text summary with the Datawrapper chart.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they tell the same story?<\/span><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If ChatGPT said <\/span><i><span style=\"font-weight: 400;\">Coffee grew fastest<\/span><\/i><span style=\"font-weight: 400;\">, does the chart confirm it?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Are the % growth claims visible in the trend lines?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write down <\/span><b>one insight you trust most<\/b><span style=\"font-weight: 400;\"> and <\/span><b>one limitation you noticed<\/b><span style=\"font-weight: 400;\"> in the AI outputs.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1efaa79 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1efaa79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;pyramids&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M761.9,44.1L643.1,27.2L333.8,98L0,3.8V0l1000,0v3.9\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2484ed1\" data-id=\"2484ed1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b19487c elementor-widget elementor-widget-spacer\" data-id=\"b19487c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdb839 elementor-widget elementor-widget-heading\" data-id=\"bfdb839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Assessment\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b852c5 elementor-widget elementor-widget-shortcode\" data-id=\"6b852c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t<style>.elementor-element-6b852c5{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece8c70 elementor-widget elementor-widget-shortcode\" data-id=\"ece8c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t<style>.elementor-element-ece8c70{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421f009 elementor-widget elementor-widget-shortcode\" data-id=\"421f009\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t<style>.elementor-element-421f009{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-022e741 elementor-widget elementor-widget-shortcode\" data-id=\"022e741\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"h5p-content\" data-content-id=\"46\"><\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a95ef elementor-widget elementor-widget-shortcode\" data-id=\"97a95ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t<style>.elementor-element-97a95ef{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac7c84 elementor-widget elementor-widget-shortcode\" data-id=\"aac7c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t<style>.elementor-element-aac7c84{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf0636 elementor-widget elementor-widget-spacer\" data-id=\"cdf0636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a869bf5 elementor-widget elementor-widget-heading\" data-id=\"a869bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reflection:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22eef08 elementor-widget elementor-widget-shortcode\" data-id=\"22eef08\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t<style>.elementor-element-22eef08{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61db19b elementor-widget elementor-widget-shortcode\" data-id=\"61db19b\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t<style>.elementor-element-61db19b{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a54a4 elementor-widget elementor-widget-shortcode\" data-id=\"19a54a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t<style>.elementor-element-19a54a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257802e elementor-widget elementor-widget-shortcode\" data-id=\"257802e\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-37\" class=\"h5p-iframe\" data-content-id=\"37\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"ES Short course 4  - Reflection\"><\/iframe><\/div>\n\n\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20651bf elementor-widget elementor-widget-shortcode\" data-id=\"20651bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t<style>.elementor-element-20651bf{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86252e elementor-widget elementor-widget-shortcode\" data-id=\"f86252e\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t<style>.elementor-element-f86252e{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98e9e0e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"98e9e0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-463c770\" data-id=\"463c770\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c3ff7db elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c3ff7db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b242678\" data-id=\"b242678\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed6b31c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed6b31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f257ed5 elementor-widget elementor-widget-spacer\" data-id=\"f257ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a553f3f elementor-widget elementor-widget-spacer\" data-id=\"a553f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0189c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"f0189c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce07620\" data-id=\"ce07620\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fbee2d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"fbee2d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e447476\" data-id=\"e447476\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-927b958 elementor-widget elementor-widget-image\" data-id=\"927b958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"228\" src=\"https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-1024x228.png\" class=\"attachment-large size-large wp-image-18\" alt=\"\" srcset=\"https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-1024x228.png 1024w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-300x67.png 300w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-768x171.png 768w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-1536x343.png 1536w, https:\/\/b4btrainingpackage.eu\/wp-content\/uploads\/2026\/03\/EN_Co-fundedbytheEU_RGB_Monochrome-2048x457.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f503f4a\" data-id=\"f503f4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-715bb76 elementor-widget elementor-widget-text-editor\" data-id=\"715bb76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"wixui-rich-text__text\">Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.\u00a0<\/span><span class=\"wixui-rich-text__text\">[Project number: 2024-1-AT01-KA220-VET-000245796]<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Modules Module 1 &#8211; AI Essentials for SMEs (AI Basics &#038; Trends) Module 2 &#8211; AI Applications in Business Module 3 &#8211; Skills for AI Implementation Module 4 &#8211; Future Skill Requirements and Training Module 5 &#8211; Ethical AI for Business Module 6 &#8211; Leadership &#038; Innovation Culture Module 7 &#8211; Cybersecurity for SMEs Short Courses Customer Relationship Management (CRM) AI for Marketing Sales Data Analytics and Business Intelligence Customer Support &#038; Engagement Artificial Intelligence for E-commerce and Retail Supply Chain &#038; Operations Artificial Intelligence for Human Resources Cybersecurity Modules Module 1 &#8211; AI Essentials for SMEs (AI Basics &#038; Trends) Module 2 &#8211; AI Applications in Business Module 3 &#8211; Skills for AI Implementation Module 4 &#8211; Future Skill Requirements and Training Module 5 &#8211; Ethical AI for Business Module 6 &#8211; Leadership &#038; Innovation Culture Module 7 &#8211; Cybersecurity for SMEs Short Courses Customer Relationship Management (CRM) AI for Marketing Sales Data Analytics and Business Intelligence Customer Support &#038; Engagement Artificial Intelligence for E-commerce and Retail Supply Chain &#038; Operations Artificial Intelligence for Human Resources Cybersecurity Data Analytics and Business Intelligence Start Course Overview &amp; Objectives Small businesses often have data (sales, inventory, customers) but struggle to turn it into useful insights. This course shows how two free AI-powered tools \u2014 ChatGPT and Datawrapper \u2014 can help SMEs analyse datasets and visualise results without needing technical expertise. Learners will use a fictional caf\u00e9 sales dataset to: Summarise data trends in plain English with ChatGPT. Generate charts automatically with Datawrapper. Answer a key business question: \u201cWhich product category grew fastest in Q4, and what\u2019s the overall sales trend?\u201d Learning outcomes By the end of this module, learners will be able to: Paste datasets into ChatGPT to generate automated insights. Upload a dataset into Datawrapper and let AI suggest chart designs. Interpret AI-driven visualisations to answer a real business question. Evaluate whether AI\u2019s outputs make sense and adjust if needed. Tools Introduced ChatGPT (Free) Datawrapper (Free account required) Step-by-Step Activities Dataset for Practice Download the sample cafe sales dataset:https:\/\/drive.google.com\/file\/d\/1xKxQwesTaGBYNXbdKHkbF0fHKlZZsXA6\/view?usp=drive_link Scenario You are the analyst for a small caf\u00e9. Your manager asks:\u201cWhich product category grew fastest in Q4, and what\u2019s the overall sales trend across the year?\u201d You\u2019ll use AI to answer this question in two ways: a text-based summary (ChatGPT) and a visual chart (Datawrapper). Step-by-Step Activities Activity 1 \u2013 Analyse the dataset with ChatGPT Open the dataset in Excel or any text editor so you can see the table. Copy the entire dataset (headers + rows). Go to ChatGPT Free \u2192 start a new chat. Paste the dataset into the chat, and use this prompt: \u201cHere is a small sales dataset. Summarise the trends by product category. Which product grew fastest from Q3 to Q4, and what\u2019s the overall yearly sales trend? Please include % changes where relevant.\u201d \u00a0 Read ChatGPT\u2019s summary and check if it makes sense against the numbers in the table. \u00a0 Expected outcome: A plain-English breakdown of sales growth, e.g., \u201cCoffee sales grew the fastest in Q4 (+14% from Q3). Overall sales increased steadily across the year.\u201d Activity 2 \u2013 Create a chart with Datawrapper Go to Datawrapper. Click Start creating, and sign up for a free account. On the dashboard, click New Chart. On the next page, click Upload data \u2192 select the CSV you downloaded earlier. \u00a0 You should see your data table appear on screen. \u00a0 Click Proceed. Datawrapper will suggest chart types automatically. The chart options should look like this: \u00a0Choose Line chart or Column chart to show sales by quarter. On the left, assign: X-Axis: Quarter Y-Axis: Sales (\u20ac) Series\/Group: Product Category \u00a0 Click Proceed \u2192 Datawrapper will generate the chart. Use the AI suggestions to refine (e.g., add title \u201cCaf\u00e9 Sales by Category, 2024\u201d). Click Publish &amp; Embed \u2192 choose Export as PNG. \u00a0 Activity 3 \u2013 Compare and Reflect Compare the ChatGPT text summary with the Datawrapper chart. Do they tell the same story? \u00a0 If ChatGPT said Coffee grew fastest, does the chart confirm it? Are the % growth claims visible in the trend lines? Write down one insight you trust most and one limitation you noticed in the AI outputs. Assessment Reflection: Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). 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